Social media influencers are more influential than traditional celebrities

Absolutely, social media influencers are way more influential these days. I mean, just look at how many people are influenced by what they wear, buy, eat, everything! I used to think traditional celebrities had more sway, but influencers are on a whole different level now. My own kid won't even try a new snack unless their favorite YouTuber says it's good - crazy world we're living in!