Businesses should prioritize sustainability over profitability

I get that sustainability is important, but come on, businesses need profits to survive. If they go bankrupt, there won't be any sustainability to worry about. It's all about finding that balance, not throwing profits out the window for the sake of being green. My uncle's business tried to be all about sustainability, but guess what, they couldn't pay the bills and had to shut down. Prioritizing profitability is just common sense.